- BEST EMAIL CLIENTS TO TEST ON HOW TO
- BEST EMAIL CLIENTS TO TEST ON UPDATE
- BEST EMAIL CLIENTS TO TEST ON REGISTRATION
View the test email on both a desktop and on a mobile device like your phone.Send a test version of the email to yourself.Also paste the subject line and preheader in to confirm there are no errors. Paste the copy of your email into the free version of Grammarly to make sure there are no typos or other copy errors.
BEST EMAIL CLIENTS TO TEST ON REGISTRATION
BEST EMAIL CLIENTS TO TEST ON HOW TO
It’s called a “pre-flight checklist.” How to use an email pre-flight checklist Here is an example of a broken link apology email:įortunately, there is a proven way to avoid sending apology emails. Some weeks, we get so many emails with broken links we wonder if maybe it isn’t some kind of misguided tactic people try just to get more clicks from their emails (there are better ways to get more clicks). We wish this was a fake scenario, but we see it happen all the time. Once the link didn’t work, they moved on, taking their potential sale with them. But by now, you’ve probably lost a large portion of subscribers who clicked through on your first email. You quickly send out another email with the correct link.
BEST EMAIL CLIENTS TO TEST ON UPDATE
You forgot to update your email with the new product link. “I wanted to buy it, but when I clicked, it showed an error message.” until the replies from your subscribers start rolling in. The open rate is amazing: More than 60% of your subscribers opened the email! More than 30% of people who opened the link clicked through to see your product! Let’s say you send an email promoting your new product. How to avoid human errors in email messages Luckily, both of these types of mistakes can be avoided. Display errors: differences in message appearance across email clients.Human errors: missing words, typos, wrong dates, broken links, or outdated info.There are two types of mistakes we see in emails. The two most common types of email marketing mistakes Don’t let the fear of making a mistake keep you from sending your emails. One bad experience can be enough to turn a subscriber away for good.īut if you do accidentally pull a Steve Harvey and mess up? It happens. It will keep you from embarrassing yourself and annoying your subscribers. This doesn’t take a lot of time – maybe five to 10 minutes. Avoid mistakes in front of a large audience by testing emails before you send them.